I really expect something special from an advert nowadays. Be that print, radio or television, It’s irksome when I see the same BORING and PREDICTABLE content being churned out again and again. Of course there are certain standards that should be met regardless; good design, good copy, good use of space but there are a few extras that I think should simply make best practice.
I want to FEEL something from an advert, that doesn’t necessary have to be a passion for the product or brand, but just a feeling in general. Humor is a great one but is often attempted through archaic stereotypes and terrible actors and tends to work best when it is a bit random and instantaneous, think the new Mercedes ‘Chicken’ advert.
I believe adverts should always attempt to think outside the box, I think they should be responsive and relevant, they should tell a story and evoke an emotion. We often don’t need a product explained to us, we want to connect to the Brand selling the product. Adverts invade our personal space and lives everyday – so it’s only fair to have expectations.
On the note of Emotive adverts I picked a few of my recent favorites which I feel have gone for an inspiring / emotional angle and all come together quite nicely! Enjoy and please share your all time favourite Ad campaigns in the comments below!
RAM Trucks ‘Farmer’ YouTube
Dove ‘Real Beauty’ YouTube
Guinness ‘Basketball’ YouTube
Bell’s Whisky ‘The Reader’ YouTube
Schwarzkopf ‘You – A Declaration of Love’ YouTube