0

Sell me a story: Top 5 emotive adverts

SELL-ME-A-STORY-3

I really expect something special from an advert nowadays. Be that print, radio or television, It’s irksome when I see the same BORING and PREDICTABLE content being churned out again and again. Of course there are certain standards that should be met regardless; good design, good copy, good use of space but there are a few extras that I think should simply make best practice.

I want to FEEL something from an advert, that doesn’t necessary have to be a passion for the product or brand, but just a feeling in general. Humor is a great one but is often attempted through archaic stereotypes and terrible actors and tends to work best when it is a bit random and instantaneous, think the new Mercedes ‘Chicken’ advert.

I believe adverts should always attempt to think outside the box, I think they should be responsive and relevant, they should tell a story and evoke an emotion. We often don’t need a product explained to us, we want to connect to the Brand selling the product. Adverts invade our personal space and lives everyday – so it’s only fair to have expectations.

On the note of Emotive adverts I picked a few of my recent favorites which I feel have gone for an inspiring / emotional angle and all come together quite nicely! Enjoy and please share your all time favourite Ad campaigns in the comments below!

T w i t t e r | B l o g L o v i n ‘ | I n s t a g r a m | P i n t r e s t


RAM Trucks ‘Farmer’ YouTube


Dove ‘Real Beauty’ YouTube


Guinness ‘Basketball’ YouTube


Bell’s Whisky ‘The Reader’ YouTube


Schwarzkopf  ‘You – A Declaration of Love’  YouTube Continue reading

0

STOP EVERYTHING you’re doing and watch the new Game of Thrones S4 sneak peak

You can imagine my delight when I Buzzfeed’d my way across this 15 minute beaut whilst enjoying some mid-afternoon online procrastination. It’s only the MOST WE’VE SEEN OF ACTUAL SEASON 4 FOOTAGE so far, plus some lovely and funny insight from the cast and crew themselves! Holy Moly.

Excitement overload subsiding. Since dedicating the later half of 2013 to completing the Game of Thrones books I’ve been left with a Westeros shaped hole in my life. Judging by the five years it took Martin to complete the fifth volume A Dance with Dragons I’m not holding out hope for the sixth to grace my life anytime soon, so the return of the equally gripping HBO TV series is the perfect way to fight off withdrawal symptoms.

Knowing what’s going to happen does not spoil the excellently crafted TV show it just makes me eager to see how they choose to bring the complex story threads to life. It makes you feel like your in a position of privilege and I’m sure this is a feeling I share with other fans of the novels.

Game of Thrones entire novel series
As for the exclusive video sneak peak: What do we find out?
Game of Thrones Season 4: Ice and Fire: A Foreshadowing
We are introduced to new character Oberyn Martell which will ignite the Dorne thread of the series I’m really looking forward to. We get to see Rory McCann who plays ‘The Hound’ speak for the nation as a he lovingly describes King Joffery as a “wee prick” and a “mummy’s boy.”

The beautiful Emilia Clarke who plays ultimate heroine and Mother of Dragons, Daenerys Targaryen, discusses the conflicts her character faces in the upcoming season as she struggles to rule over Meereen in the wake of her slavery revolt. It looks like we’re set to see more breathtaking scenery out this way (one clip shows the shadow of a rather larger wing span across Slavers bay which can only mean DRAGONS!) and of course in the snow blitzed unknown beyond the wall. PS Expect to find Jon Snow’s character quite changed as he returns to The Wall post Wildlings escapade.

Gwendoline Christie, who plays one of my favorite characters, the tenacious Brienne of Tarth is quite frankly hilarious in video as she describes the ‘mental storylines’ including the ripping off of Hoat’s ear. Meanwhile whilst we’re still left reeling from the Red Wedding that climaxed Season 3 we see no time is wasted in preparing for the extravagant Royal Wedding at King’s landing. But in true Game of Thrones style we better be expecting the unexpected…

I’m delighted to say that Game of Thrones returns with its 4th season 6th April 2014!

T w i t t e r | B l o g L o v i n ‘ | I n s t a g r a m | P i n t r e s t

6

March Favourites | Product Reviews

march favourites

Well better late than never! Here is a round up of products that have all brought something g o o d to my life during the bitter month of March 2013! As this is my first ‘favourites’ post I’m going to chuck in some mini reviews as well. As you probably know (I moan about it enough) I don’t have any money at the moment, it’s all going on bills and my flat, so (most of) these aren’t new products for me but still products that have worked a little magic lately.

♥ Beauty Favourites ♥

SOAPANDGLORYFAVOURITES

S k i n C a r e | Soap & Glory: Hocus Pocus
Soap & Glory’s ‘Instant visual flaw-softening’ Hocus Pocus works as a kind-of primer, kind of-highlighter, kind-of skin tone evener. I say ‘kind-of’ because it doesn’t really come across strongly as any of these. So why do I like it then?! Good question, I’ve always had a penchant for the S&G brand, I love their shower products, moisturisers, the floral fun scent they have going on and the packaging too. They are mid range price wise and in Boots there is a never ending 3 for 2 offer going on which makes stocking up cheap and easy. Even though I can’t pin down exactly why I enjoy using Hocus Pocus I’ve kept going back. This March it has been a life saver in brightening up my dull, red skin. I mix it with moisturiser and it gives a radiant finish. I’ve also opted a few times to mix it with foundation which makes my heavy coverage foundation (Nars Sheer Glow) a bit lighter and a bit brighter (yes, I don’t really find this foundation ‘bright’ despite the name, we’ll save that for another time!) Hocus Pocus comes in a dinky but heavy glass bottle that just screams quality.

S k i n C a r e | Soap & Glory: Instant Radiance Energy Balm
Another one from S&G, so same applies as above. Again it’s a radiance product and promises (as S&G tend to do a lot) BIG things, primarily ‘Beautifully luminous skin.’ I don’t think this balm lives up to all its claims, there is nothing particularly ‘instant’ about the benefits either. But then that’s the way it goes with beauty, it’s best just to blank out anything written by the brand itself and look at user reviews instead. What I will say about this is it is a great moisturiser for flagging and tired skin, whilst it doesn’t give me luminosity, it absorbs well and tackles dry areas, smells nice and has been a regular go-to for me in March.

skincarebest

S k i n C a r e | La Roche-Posay: Effaclar Duo
You will definitely have seen this product on the YouTube and Blogging circuit lately! I bought this after hearing rave reviews online from some trusted beauty gurus, It was accoladed as a skin-savior for blemishes, redness and pesky pores a bit more open than we’d like them to be. The consistency is not fragranced, quite watery (definitely not heavy or seemingly moisturisng) but surprisingly does not dry out skin at all. I’ve been using this for about five months and more often than not it is the only product I use after my cleanser. Which means it’s already ticking a lot of boxes, good moisturiser, good make up base. Sometimes I find a bit more product is needed than I’d like to cover all dry patches, but in these instances I’d suggest prepping with a beauty serum, mixing the Effaclar Duo with a moisturiser or following up after with one. In terms of results I can say without a doubt it has improved my blemishes, I have a more even skin tone, break out less and when I do get hormonal/stress spots (I never seem to be able to avoid these) they reduce and fade a lot quicker than before. I won’t stop using this little gem any time soon.

S k i n C a r e | Korres: Body Butter Guava
This was a present that came as part of a set I got at Christmas and I have to say I’m majorly impressed. I’ve been using two Korres body products, this and the Body Milk: Coconut Milk. I find they both moisturise great and smell DELICIOUS. A fragrance that lingers as well so you feel fresh all day. I’ve picked the Guava body butter as my favourite this month because I think it just tops the other (it’s close), it’s a bit more of a heavy weight moisturiser so really tackles dry bits and lately my skin has needed this. I tend to use on my arms, elbows, neck and chest area and walk around feeling like I’m on holiday whenever I get a whiff!

nailcarefavouritesmarch

N a i l s | O.P.I: Nail Envy
Recommended by my friend Daisy I purchased this off Ebay (worth checking out it was £9 compared to the £18 it goes for in Boots). I was desperate for any sort of nail saviour after suffering for a long time with short, brittle nails that can’t quite make it over the edge of my finger. I’ve mentioned this product in more depth h e r e but to cut a long story short this is a base coat nail product that has improved the condition of my nails dramatically! They are currently all sporting (small) white tips and are healthier looking than they ever were before March and the before the start of my love affair with Nail Envy.

N a i l s | Seche Vite Dry Fast Top Coat
Another nail life save saver for me, this is the best top coat I’ve ever tried. Big claims?! Well I’m pretty darn impressed. I used to find my nail polish would be chipped to the point it looks tatty and I’d have to take it off almost instantly! I’m quite clumsy as well so find it hard not to ruin nails as soon as I’ve painted them. This little beaut flash dries nails and greatly improves the resistance of the polish.

N a i l s | Shades of the Month: Barry M
Pastels have been dominating the nail trends recently and I can’t get enough of lavender/lilac shades. I’ve been using Barry M Gelly Hi-Shine: Papya and Barry M: Berry.

MAC COLOUR 3

M a k e U p | Mac: Colour 3 Eyeshadow Quad
This was another steal off of ebay (£11 I think I paid) and is a cool toned, purple eye shadow quad. The shades are (from top left): Mink Pink, Brusied Plum, Black Tulip & Jungle Moon. Purple may not be everyone’s first choice of eye colour, I do usually tend to stick to my brown, beige and gold, But purple is a colour I think suits my skin tone and eye colour (hazel) and I couldn’t resist this well ranged palette that allows me to create a soft ‘barely-there’ hue of pink or build a dramatic smokey eye with Jungle Moon in the crease and along the lower lash line. I’ve been wearing this heaps during March, if you can’t find spring, you gotta bring it to you!

♥ Fashion Favourites ♥

otherfavourites

B a g | Primark: Aztec Rucksack
Since I haven’t bought any new clothes thought I’d share this cute aztec print rucksack I got from Primark for £9. It’s a lightweight bag that is just adorable. I think these mini rucksacks are bang on trend and are actually a really practical alternative to a handbag : )

S c e n t | Tu: Orchid and Sweet Coconut
At £4 you can’t go wrong, a delicious summery scent I’ve been burning a lot this month.

♥ Other Favourites ♥

currentlyreading

B o o k | In The Woods Tana French
Currently reading so can’t review just yet but enjoying so far! It’s been a while since I read a crime thriller and they are always good to get really engrossed in. This story focuses on a pair of detectives trying to solve the murder of a 12 year old girl, however protagonist Detective Adam Ryan must face some hidden memories from his own past and races against time to remember what happened when he was 12 when his two best friends disappeared. I’m about half way through so will let you know how that goes.

B o o k | The Pocket Muse Monica Wood
I dug this little gem out of my book case recently, it gives ‘ideas and inspiration for writing.’  I bought this a few years ago to help me with my dissertation in which I created a series of short stories each based on a central motif. I was reading some blogs that featured a lot of creative writing and was thinking how I’d like to start a series of weekly creative fiction posts. This book is great at giving you scenarios to work off, beautifully presented with some great imagery inside it offers tips on writing, lets you read some fiction, and offers you a starting point – word, idea or question, on which to base your piece. You’ll see more of this book once I launch the weekly creative posts, watch this space!

So they were the items that rocked my world more so than usual in March.
What has been rocking yours lately? Any suggestions what I should read once I finish this book?

T w i t t e r | B l o g L o v i n | Y o u T u b e | I n s t a g r a m | T u m b l r

0

I ♥ Cute Things – David & Goliath

Okay so here is another I  ♥ Cute Things Post! I hope you enjoy. I’ve rounded up a selection of goodies from the cutesy brand David & GoliathI absolutely adore their products and clothes. They are bright, fun, quirky and H A P P Y. I particularly like their T-shirts to wear in bed or lounging around the house and if your everyday style is not as bold or cartoon-y as this then try just grabbing a few accessories for a splash of fun amongst your everyday fashion choices. My most wanted on this list is the iPhone Case, the dinosaur T-shirts and the Hoodie (I’ve wanted this for yonks) CUTE ♥

Button Badges: £1
T-Shirts: £20
I I ♥ Nerds Hoodie: £29.99
iPhone Case: £10
Vans Heart Shoes: £40
Skull Leggings: £10
Sushi PJ Shorts: £15
Veggi USB Snap Bracelet: £15
Key Rings: £5
Panda Flat Cap: £25

0

Last Week #2

♥ T H E  G O O D ♥

TV Roundup: Game of Thrones, New Girl, Dr Who: *spoiler alerts* *spoiler alerts* 

Well Game of Thrones season 3 is here!! There was a huge buzz about its return and I think the first episode didn’t disappoint! I’ve only recently become addicted to this series but as you can probably tell I can’t stop raving about it. Definitely one of the best television shows out there at the moment and I do stand by my belief that atypically for its genre it appeals to a wide audience so if you don’t think this will be your cup of tea you may be surprised. Me and John become so engrossed each episode that we are often literally shouting at the screen and you feel such a huge rush of pride when one of the ‘goodies’ triumphs! (Although the line between the ‘goodies’ and the ‘badies’ is always thin in GOT.) Things I cant wait to find out in the upcoming series, When will Daenerys (who I did love but seems to be quite a brat recently) make it to Westeros and will she have any allies? Will Jon Snow become a traitor or will there be a allying of the Wildlings and The Wall as they fight the white walkers? P.S best quote from him in S3E1: “I want to fight for the side that fights for the living.” Also how is Arya going to get on and Bran (they’re two of my favourite characters)?! I’m thinking I have to start reading the books, they seem right up my street plus I just want to know more about the world and the characters. The only downside to the return of the show on TV means I can’t watch them back-to-back anymore, a week is so loong (yes I’m impatient).

Other things I’ve been watching this week are the latest Dr Who episodes. I quite like Clara as a side kick. She seems brave, curious and kind-hearted  (and I’ve got a bit of a girl crush >.<). Plus I’m very interested to find out about her parallel versions. I also caught up on New Girl. I kinda get why they are dragging out the Jess/Nick romance, (its hard to imagine where they are going to go with it’), but I think it opens up a lot of avenues and am rooting… so just happen all ready! Schmidt still continues to deliver epic quote after quote: (to Nick) “Here are some things you want to hide about yourself on tonight’s date–you’re cheap, you’re a heavy drinker, you’re broke, you have a problem with anger” (S2E21).
.
Socialising: For the past month I’ve been being good on the weekend and staying in, trying to save money, and except for my trip to Cornwall for Lucy’s birthday, I’ve been achieving this. However with Lucy out over the weekend and John back in his hometown Oxford I thought I better get out and about and see some friends. Surprisingly I managed to have two really great budget nights! On Friday I went in to Leicester Square with my friend Charlie and we had a few (4 large each…) glasses of wine at Yates. It was one of those nights where it was just really fun to get drunk together and have a natter about whats been happening in our lives and it was only £6.30 a round (which Charlie mostly bought because she’s amazing like that.) I ended up falling asleep on the last train home though which is never fun! On Saturday I met up with my ex work colleagues (and beautiful friends) who worked with me in my last restaurant. It was a guy’s birthday which he had reserved an area for, there was wine, there was jugs of cocktails and there was prosecco… yum! Here’s some piccys from the night! I stopped myself getting a taxi back and went for the night bus home so all in all a pretty cheap night : )

♥ Saturday Night | Friday Night outfit: Skinny Jeans, heeled boots, denim shirt done up, grey vest | Bus Friends
| Make up Friday | Birthday Present | Cecilia & Vlad | Me and Beautiful Tara | Make up Saturday | Birthday Boy & Us ♥

♥  T H E  N O T – S O – G O O D  ♥

Hangover Hell: With the joy of going out and having a good time usually comes the dreaded HANGOVER day! Of course you can argue that days such as these would easily be avoided if you didn’t drink to excess the night before, but in all fairness I don’t think I do. Sometimes I can escape with a minor headache, or a general grotty feeling but both nights out this week left me feeling rotten the next day. The hangover miracle cure I swear by is drinking tonnes of water, (in fact I’m a bit of a water obsesso in general), but as always I don’t always follow my own advice. Instead I stupidly passed out in bed as soon as I got home, no water was drank, no make-up removed (ouch poor skin). This meant I missed out on a really nice day Saturday, I stayed in bed all day mewing and feeling sorry for myself watching too much YouTube and New Girl until I finally dragged myself to Tesco. After some Lucozade, Innocent raspberry and apple juice, tea, soup, bread, pringles and dip (I always have the weirdest cravings when I’m hungover) and a shower I felt marginally better and dragged myself in to town for round two. OH the things we do to our poor bodies! It’s safe to say I’m going to be taking it easy this week and making sure I’m being a bit more healthy.

Window Shopping: Is the only shopping I can do right now *cry* I had a browse around Urban Outfitters in Spitalfields the other day, so many cute things I want! Nice mugs (I love buying mugs) nail polishes, coasters, candles and quirky books (don’t even get me started on the clothes!) Oh well a girl can dream.

Buses: Neither good or bad but I found it quite amusing when I was walking down The Strand the other day and saw seven buses in a row… you know the saying >.<

Do you have any miracle hangover cures? Have you been watching any of the TV shows mentioned, thoughts please! : D

photo credits ©:  BBC | HBO | Fox Broadcasting

1

Hand & Nail TLC

My nails are not in the best shape, they are flaky and brittle and every time they get close to having a respectable “white” tip they crack and break. It’s a very frustrating cycle to be in! Last year I worked in waitressing which meant I put a lot of pressure on my nails. I was often polishing glasses and cutlery, cleaning surfaces or washing my hands, (nails HATE water), which meant even if I tried to look after my hands at the start of a 12 hour day they were a bit worse for wear by the end. In saying this you don’t have to give up on achieving your dream nails if your job (or other aspects of your life) take their toll on nail maintenance! As much as I blame my old job for the state of them, I equally blame myself and how I would always slip out of the ‘get-nice-nails’ routine that was giving me results. Anyway this is what works for me, it may work for you too if you’re struggling.

Know your hands/nails:
I have friends who have gorgeous nails no matter what, (some even worked in the SAME job as me), this is just the way it is. Sometimes they look after their nails more (hand cream, base coats, more calcium, vitamins) but unfortunately it can just be in your genes, (I say unfortunately because I’m jealous, of course). Anyway my point is, know which type you are. Are your nails falling apart at the seams because you’re neglecting them? Overworking them? Or are they just naturally weak? The cracks in my nails began through neglecting them and now the condition they are in perpetuates the cycle. Once they start to creep over the edge of my finger the splits and layers say NO and I will inevitably end up breaking them. I have brittle nails that I need to work on strengthening, directly linking to this I often get dry hands which I know adds to the problem, a lack of moisture in the hands can lead to a lack of nail growth (plus it doesn’t feel or look too good either).

Moisturise and Condition:
Once you establish the key problem areas invest in a good hand cream (or a few). I have about four hand creams on the go, partly because they have different strong points but mostly because I like to make sure I have a tube with me at all times and I am notoriously bad at leaving things in different places, if I took my handbag hand cream out I would most definitely end up leaving it beside my bed when I went to work. I think it’s good to have a light hand cream you can top up throughout the day, I use Vaseline Healthy Hands + Stronger Nails or for a treat I use my Laura Mercier Almond Coconut Milk Hand Creme because it smells delicious (even from a distance!) I believe it’s also good to have an intensive hand cream to really work into your cuticles, bare nails (especially after stripping them of polish) and between the fingers, which is where I get dry patches. In the past I’ve used The Body Shop Almond Oil Nail & Hand Cream and I’ve tried Elizabeth Arden Eight Hour Cream (which leaves hands SO soft). Don’t just take my recommendations, there are so many creams out their to get your hands on (haha) so go experiment, not much can go wrong apart from some may be a bit greasy for the day time and some may not tackle dry spots efficiently. Look for something that smells great, absorbs quickly and leaves a soft finish then apply it REGULARLY! My biggest sin in this department is being too lazy (isn’t that always the biggest beauty sin!?) I’m lying in bed and I can feel my hands are dry from washing up or cleansing my face, but my hand cream is somewhere else in the room… so I just fall asleep. It sounds silly but times like these bring me back to square one and it’s important to always maintain the routine that helps your nails to strengthen and grow.

Base & Top Coat
I’ve always heard good things but only started using O.P.I. Nail Envy base coat a couple of months ago and I LOVE it. It really does work wonders, not only has it greatly improved my nail condition and length, it dries in seconds and is really nice and glossy for a nail strengthener. Although it is important to let our nails breathe I try not to stop regular coats of Nail Envy because when nails are bare they can split really easily. When I wear coloured nail polish I make sure I’ve always got this on as the base so it can be working its magic beneath. Which brings me on to my latest purchase (recommended by my flatmate Lucy) which is the Seche Vite Dry Fast Top Coat. Seeing as I’ve only just started using this I shouldn’t be on the best authority to start dishing out recommendations, however, you only need to work this in to your routine once to see the benefits. It keeps nail polish chip free for a LOT longer and helps you avoid ruining freshly painted nails, plus it adds a healthy shine to any coat of colour. All well and good, but how does this actually help the condition of your nails? Well for me it means I don’t have to be stripping my nails of all their polish so often. Whereas before my nails would be chipped the next day (meaning the ends would be venerable to water damage and cracking) and I would have to put my nails through the ordeal of being stripped down with remover. However, now my polish lasts so much better, I get a good 3/4 days out of polish – sometimes longer, I can give them a rest.

ETC:
There are other reasons why our nails suffer. It could be something lacking in your diet, your nail polish remover might be too harsh or it can even be certain other things that our hands come in to contact with such as washing up liquid or a harsh cleaning product. Try swapping different aspects of your daily routine to see if there is any changes, use the Fairy Liquid that is kind to hands, or even better wear washing up gloves. Get some more calcium, zinc, Iron and B-12 in your diet (try looking up which foods these can be found in, or opt for supplements) as nails love a dose of these vitamins and minerals.

Get some incentive:
Treat yourself to some new nail colours, It’ll give you a boost that may just keep you on track with your nail care routine. These are my favourite picks for spring (All Barry M – Normal/Gelly). Pease share your nail care secrets as I’m still on the search for the best tips and tricks to ensure healthy, vital nails!

1.Papya     2.Prickly Pear     3.Berry     4.Mint Green     5.Coral

0

Vintage photography

“Digital photography never looked so analog” that’s what’s said about the Hipstamatic app for the iphone on the app’s website. The app turns your phone’s camera into a replica of the old skool plastic cameras from the past, claiming to capture the look, feel and unpredicted beauty of them. After seeing some friends posting their hipstamatic prints on facebook I was pretty impressed and wanted to try out this app for myself. It was £1.19 (the first app I’ve ever paid for I must add) and after purchasing I got snaping straight away. With a flick of a finger you can change the lens, flash and film used each one creating a slightly different effect. The attention to detail is great, check out the screen shots from my phone (left) I’ll let you decide for yourselves in a minute what you think of the photos this app produces but I’m very impressed.

You get the textures and colours a vintage camera would produce and are left with some wonderful shots. Take a look at my test shots taken with the hipstamatic app. As you can probably tell I favoured the ‘John S’ lens which keeps the colour of the shot but has a grainy texture. I also liked the ‘Kaimal mark 2’ lens which gives that washed out red effect. Enjoy.

Hope you liked my images 🙂 Most of these were taken at my house, my boyfriends, out in Winton or at Uni. More coming soon!